about this site

intobusiness.dev is an independent publication launched in June 2022 by Keith McClellan. Keith joined his first startup in 2013 (Platfora, acquired by Workday) and has been addicted to helping bring disruptive new technologies to the public and private sectors ever since. He's held leadership positions at startups like Platfora, Mesosphere (now D2IQ), DataStax, and is currently the Director or Partner Solutions Engineering at Cockroach Labs, the makers of CockroachDB.

Keith launched this site because he realized there was a general lack of content in the world on what actually goes on behind the scenes of a startup, not to mention a dearth of information about how to actually take those products to market in a way that solves customers' problems.

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